Pricing Psychology

A price is never just a number. It’s a signal, and the brain reads it in milliseconds, before logic gets a say. Shoppers don’t evaluate prices. They react to them.

This pillar breaks down those reactions: the shortcuts, biases and framing tricks that decide whether a price feels like a steal or a stretch. No theory for its own sake. Each file covers what’s happening in the buyer’s head, why it works, and how to use it (or spot it) in your own pricing.